Who wants to mess around with cumbersome bike keys anymore? The geniuses at Bulletproof Electronics have solved the problem. Check out the new ARSE (automated recognition system electronics), which allows bike owners to carry a card the size of a credit card in their rear pocket or wallet instead of a traditional key. All the owner of the bike must do is plant his or her duff on the seat and press the starter button; no more forgetting your keys in the ignition and walking away.

For more information, contact Bulletproof Electronics at (941) 708-3444, or visit [1] www.bulletproofelectronics.com.