[1] CUSTOM Chrome Europe will celebrate the 10th anniversary of its popular Dealer Show at Mainz, Germany, on March 29th and 30th, with the event again hosting AMD’s Official European Championship of Custom Bike Building.

The event will see Custom Chrome putting up a parts and cash prize fund that includes bike freight/expenses contributions of 5.000 Euros each for the first three competitors to travel to compete at the 5th annual Official World Championship of Custom Bike Building at the Sturgis Motorcycle Rally in August.

Always a popular weekend with dealers in Europe, the event combines distributor warehouse show features such as vendor booths, seminars and parts and accessory sales promotions and incentives with what is widely regarded as the highest standard of custom bike design and engineering competition held outside of the United States.

European Championship judging will be by the competitors themselves and a selected VIP jury. The event is a genuinely open Championship, but whilst the majority of competitors are drawn from the custom dealer network in Europe, the unique formula of the weekend has provided a showcase in which leading private builders have been able to come and have their projects judged alongside the market’s professionals on a level playing field.

There will be sub-classes to recognize the specific design and engineering achievements of builders working with Custom Chrome Motorcycle packages and Modified Harley-Davidson frames and engines, but as ever, the primary hallmark of the European Championship will be the increasingly admired ‘FreeStyle’ class in which design and engineering diversity and originality is promoted and rewarded.

For their dealer show Custom Chrome is promising the largest turn-out of leading European and American vendors yet, with Jesse James, Cory Ness, John Reed, Fred Kodlin and Marcus Walz among those slated to be taking part.

The show runs from 10:00 am to 6:00 pm on Saturday March 29th (the dealer/industry-only day) and Sunday March 30th at its established venue, the atmospheric Phoenixhalle in Mainz, Germany.

[2] www.custom-chrome-europe.com