American IronHorse begins resurrection

American IronHorse (AIH), which was acquired three months ago by Scott Meyers, is undergoing a range of changes aimed at re-establishing the brand.

The new management at the company has rehired key staff to support warranty, parts, paint, and technical departments. Changes to the production facility are also underway, streamlining the plant’s overall footprint from 224,000 sq. ft. to 90,000 sq. ft.

A new dealer program is being put into place, with key markets in the US being targeted. Talking about the dealer program, Meyers said: “In addition to our loyal IronHorse riders, our dealer network has shown terrific support and proved their dedication to the survival of the brand.”

More significantly, new models are nearing completion. A Pro Street-styled prototype was debuted in Sturgis, and a second will be shown at Biketoberfest in Daytona, October 16-19. Both prototypes utilize the S&S X-Wedge 117ci engine. Commenting on AIH’s product development, Jeff Long, Vice President of Design, said: “We are committed to the progressive design, performance and heritage that makes American IronHorse a premium brand in the market.”

The last few weeks have seen excess and obsolete inventory not purchased by Scott Meyers liquidated by the former ownership group.

The new models will join the existing bike line, which is made up of four models: the Texas Chopper, Slammer, Bandera and Judge.

www.americanironhorse.com

This entry was posted on 30/09/2008 at 11:58 am and is filed under Builders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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