Brett Smith resigns as President of S&S Cycle

04/10/2008 by info.

S&S Cycle President and company founder’s grandson Brett Smith is resigning from his post with the Wisconsin-based engines and performance parts manufacturer effective December 1st.

In an exclusive interview with AMD Magazine, Brett’s father George Smith said that “accepting Brett’s decision has been the toughest business decision of my life, and not something that I welcome or have sought”.

He went on to say “I’d like to pay tribute to the job that Brett has done for S&S Cycle. He took up the challenge some six years ago and under his watch the company has faced the most difficult period in its history. Recent times have been challenging for any company in our position and whoever had been in the hot-seat would have had the most difficult series of issues to address”.

“However he has done an outstanding job in dealing with those issues, and I and the board of directors at S&S Cycle are grateful to him for the determination and creativity that have characterized his stewardship of the business”.

“I and the board are one hundred percent supportive of the initiatives he has set in motion to help prepare the business for its next fifty years of market leadership, such as the internet re-seller policy, authorized dealer and distributor training and qualification programs, the successful creation of our world-class Customer Service Center at La Crosse, the way he has provided market leadership in the development of the Certified Engine Program, the successful launch of the X-Wedge engine and more”.

“The list of Brett’s successes is long and impressive. In a short time he has made an outstanding contribution to the future of our company, and I genuinely believe that he has also done the interests of the wider market, of which we are a part, a vital service through the vision and leadership he has shown in relation to regulatory matters”.

George Smith will now operate S&S Cycle as Executive Chairman and CEO, with Brett Smith’s tenure as President ending on December 1st.

Commenting on his decision, Brett Smith told AMD Magazine that “Those who know me well know that I have been considering stepping aside for some time, but wanted to see the plans that we had laid for celebration of our 50th anniversary through to their conclusion, and to supervise the first stage of the reshaping of our costs that is inevitably necessary to ensure the company is able to maintain its position of market leadership for years to come”.

“I have enjoyed my time as company President even though it has been a tough period for us; indeed for the market as a whole. I think I have achieved a lot, and have reached a point where much of what the company needed to do to shape itself for the future has been set in motion. So I sense that now is the right time to step down and take a break before setting myself some new challenges”.

“I’d like to thank my family for the opportunity they gave me, and to thank our fantastic workforce and dealer network for the wonderful support they continue to give to S&S Cycle. I firmly believe ours is a business that can now face the future with confidence, and that generations of riders to come will be able to enjoy the benefits of a product line that combines the greatest aspects of the market’s past with a genuinely future-facing performance opportunity”.

S&S CYCLE
La Crosse, Wisconsin, USA
Tel: 608 627 1497/0253
Fax: 608 627 1488/0771
E-mail: sscust@sscycle.com
www.sscycle.com

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