Ace Cafe returns to Sturgis

Following the recent announcement that Harley-Davidson is to be a World Championship of Custom Bike Building Official Partner and to sponsor the program’s Modified Harley Class, we are proud to announce this year will see the return of the legendary Ace Cafe London to Sturgis.

Champions Park, the downtown Sturgis venue that hosts AMD Magazine’s Official World Championship, with many of the custom motorcycle market’s finest vendors, will again be the venue for what was last year a hugely successful debut in America for Ace Cafe London.

Ace Cafe London Managing Director Mark Wilsmore said “last year was the first time that Ace Cafe London had staged a remote location exercise in its entire 70 year history anywhere. We were amazed at the enthusiastic response we got to the Ace being in America, and at the Sturgis Motorcycle Rally in particular, so we are delighted that we are able to continue as an integral feature of the exciting Champions Park concept.

This will be the 6th annual Official World Championship, and the third year for Champions Park, a Sturgis Motorcycle Rally feature that is quickly establishing itself with Rally visitors as a premium destination.

“It was always a natural idea to create a branded hospitality facility to add to the quality features that Rally visitors already know Champions Park for,” said AMD’s Chris McGee, the Event Director.

“The opportunity to partner with Ace Cafe London was irresistible. It is an iconic destination in its own right; one whose history is woven into the fabric of the development of 20th century motorcycle culture. Hosting Ace Cafe London at Champions Park, and having it associated with the World Championship, is a perfect fit with everything that the event and facility is about. We are proud that the Ace has decided to team up with us again for the 2009 Sturgis Motorcycle Rally.”

Ace Cafe London’s Sturgis facility will be open throughout the Rally from 10:00 am to 6:00 pm each day. Right alongside Jack Daniel’s popular Lazelle Street facility, it will be serving breakfast, lunches, snacks, meals, coffee, light refreshments and beers in a shaded inside environment with direct access into the Official World Championship of Custom Bike Building and onto Champions Park.

This year a record number of vendors have chosen Champions Park as their Sturgis Motorcycle Rally venue of choice. Ranging from S&S Cycle, Custom Chrome and Big Dog Motorcycles to Orange County Choppers Motorcycles, ProCharger and Midwest Motorcycle Supply, Champions Park has quickly established itself as the premier vendor venue for premier vendors, right at the heart of Rally visitor traffic since its inception in 2007.

Ace Cafe London offers Rally attendees a unique visitor experience. It is an opportunity to sample and enjoy a relaxed ambience that, through décor and historic displays, recalls the legendary days of the British, indeed London, motorcycle scene of the 1950’s and 1960’s; the era that truly made the Ace the legend and icon that is revered worldwide.

This rare opportunity also gives rally visitors a chance to buy sought after and highly collectable items from the unique Ace merchandise range.

This entry was posted on 01/06/2009 at 04:56 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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